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Ingrid Stabb is an American author and an innovator in the field of personalization as well as in business applications of the Enneagram of Personality.〔(TALK Journal ) May 2006〕 Her innovations have been applied to product management, loyalty marketing, and career management at global Fortune 500 companies and international startups. Stabb's book, The Career Within You, co-authored with Elizabeth Wagele, was published by HarperCollins in 2010. Stabb was named among the Top 100 Most Desired Mentors for Gen Y.〔(Top 100 Most Desirable Mentors ) February 22, 2011〕 ==Contributions to the field of personalization== Stabb's publications translate the characteristics of archetypical personas,〔Daniels, M.D., D.; Price, PhD, V. (2000). The Essential Enneagram, New York: HarperCollins. ISBN 0-06-251676-0〕 such as the "perfectionist" and the "enthusiast" for business and social networking applications. She maintains that personalization on the Internet has far to go beyond early attempts at "one-to-one marketing", and that the Internet will evolve to adapt to users' psychographics such as their motivations and personality attributes. Her contributions to product development at Fortune 500 companies applied customer segmentation research and usability testing to design personalization features such as individual screen layouts, personal data lists, and preference settings for applet and color choices.〔Mandel, Theo, PhD (1997). "The Golden Rules of User Interface Design", The Elements of User Interface Design: John Wiley & Sons. ISBN 0-471-16267-1 http://www.theomandel.com/docs/Mandel-GoldenRules.pdf 〕 For E *TRADE, an online brokerage with "a reputation as being an innovator in the industry",〔Krantz, Matt; and Sindell, Kathleen (2008). Investing Online For Dummies: Wiley Publishing Inc. p.99 MarketTrader. http://books.google.com/books?id=9q0gOnJVJtUC&pg=PA99&lpg=PA99&dq=markettrader+a+reputation+as+being+an+innovator+in+the+industry+investing+online+for+dummies&source=web&ots=_0J4dRUMRL&sig=XsYCedOqWhpt40bdWpPvXInks1o&hl=en&sa=X&oi=book_result&resnum=1&ct=result 〕 Stabb created a new and re-branded electronic trading platform, E *TRADE MarketTrader (2007), on the principle of optimizing the usability of personalization features in order to maximize customer loyalty of active investors. During the 1990s Stabb was one of the key team members to develop SCORE! Educational Centers, the first computerized learning company of its kind. A founding employee, she helped establish the successful business model to commercially deliver personalized educational software (which originally came out of Stanford University and EPGY). Stabb created the company's customer loyalty program to reduce customer attrition. The program, SCORE! Mountain, encouraged long-term usage of the software which accelerated students' academic learning by delivering individualized lessons based on students' strengths and weaknesses. Stabb later contributed personalization innovation on the advisory board of the Hong-Kong based learning start-up, Apex Education. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Ingrid Stabb」の詳細全文を読む スポンサード リンク
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